Anton Hoelstad

Digital Marketing Consultant | Google AdWords Expert | Facebook Marketing Specialist

Anton Hoelstad

Digital Marketing Consultant | Google AdWords Expert | Facebook Marketing Specialist

Ravnevej 6, 2970  Hørsholm CVR: 39014750

About Me

Experienced digital marketing expert, specialized in utilizing the full potential of companies’ paid advertising on the ad networks of Google, Facebook & Bing. 

I’m an independent digital marketing consultant, enabling companies obtain the full potential of their online marketing activities, by driving relevant traffic and potential customers through Search Engine Marketing (SEM) with Google AdWords & Bing Ads, as well as Facebook advertising. 

I’ve worked with Pay-per-click (PPC) advertising since early 2011, within a wide range of industries & products, with companies targeting locally, nationally as well as internationally – with budgets ranging from everything between EUR 500 to EUR 400,000 per month. 

I’m a “numbers guy” & a geek in Excel and Google sheets, which are skills I use daily to become more effective and work more intelligent, automating reports and redundant tasks using tools & scripts.

Besides helping companies as their digital marketing specialist, I enjoy teaching people to become masters of the craft “Paid Search”, both through my online video course on GoLearn.dk, as well as training in-house marketing employees as well as the staff and consultants in Danish agencies. 

Feel free to connect here on LinkedIn and contact me regarding networking or other professional relations. I always enjoy meeting new people in the industry and learn from others experience. I am also part of a network of specialists in the digital marketing industry, and I am always interested in expanding my network.

Specialities: Search Engine Advertising (SEA), AdWords on Googles Search network, Google Display Advertising, Google Remarketing, Google Dynamic Retargeting, Google Shopping, Google Sponsored Promotions (GSP), Remarketing List for Search Ads (RLSA), Facebook Ads, Facebook Dynamic Retargeting, Facebook Evergreen Retargeting, Bing Ads, Search Engine Optimization (SEO), On-Page/On-Site SEO (Technical & Content), Off-Page/Off-Site SEO (Link Building)

Education & Skills

Timeline

2011

Copenhagen Business School

Master of Science (M.Sc.), EMF (Economics and Marketing / Financial Marketing)

Cand.merc.EMF (Økonomisk Markedsføring)

2008

Copenhagen Business School

Bachelor of Science (B.Sc.), Economics and Business Administration

HA – Almen Erhvervsøkonomi

2005

Niels Brock

HHX, Innovation

Work Experience

MAY

2017 – Present

DIGITAL MARKETING CONSULTANT

Anton Hoelstad ApS

Copenhagen Area, Capital Region, Denmark

I enable companies to improve their online visibility in Search Engines and on Social Media, drive more relevant traffic and get more customers through paid digital marketing channels on Google, Facebook & Bing.
My primary products are:

  • Advertising in Googles Search results with Google AdWords
  • Product Advertising in Googles Search results with Google Shopping
  • Google Display advertising with banner ads to new potential customers, as well as to previous visitors and customers with remarketing and dynamic remarketing
  • Advertising in Bings Search results with Bing Ads
  • Finding new potential customers on Facebook with Facebook advertising, targeting interests, demographics, retargeting, lookalike audiences as well as dynamic product retargeting
  • Data Analytics in Google Analytics
  • Setting up automated reports using Google Sheets with superMetrics

OCTOBER – APRIL

2016 – 2017

ONLINE MARKETING

Philipson Wine

Copenhagen Area, Denmark

Worked with all sorts of digital marketing activities, delivering a more economical & ROI-focused approach and providing transparency looking at the different channels including:

  • Paid Search with Google AdWords & Bing Ad
  • Organic traffic with SEO
  • Social Media Marketing, focusing on organic social growth on Facebook, LinkedIn etc.
  • Paid Social Media trying to acquire new followers and customers through different social medias
  • Partnerships & Affiliate marketing
  • Website design improvements, focusing on increasing conversion rates and customer satisfaction
  • Improvements of e-mail marketing, improving the customer journey and CRM (customer relationship management)
  • Improved ROAS from non-branded Paid Search Traffic with 40%+
  • Improved revenue from non-branded Paid Search Traffic with 110%+
  • Improved amount of sales from non-branded Paid Search Traffic with 80%+

MARCH – SEPTEMBER

2015 – 2016

MANAGING & FOUNDING PARTNER

Upjective Digital

Copenhagen Area, Capital Region, Denmark

I started a digital marketing agency with great succes, expanding to a team of 9 within the first year, managing a monthly ad spend of 3+ million DKK. We enabled companies to grow online i several European countries, especially through delivering relevant traffic from search engines such as Google and Bing. I decided later to sell my shares due to personal life choices after deciding that the life as the owner of an agency wasn’t for me.

Our core products was:

  • Paid Search Advertising
  • SEO & Content Marketing
  • Shopping Feed Management
  • Behavioural Retargeting
  • Partnerships & Affiliate marketing
  • Analytics & Reporting
  • Digital Marketing Strategy

Licenses & Certifications

Bing Ads Accredited Professional

Microsoft

Google Advertising Fundamentals Exam

Google Analytics Advanced Exam

Google

Google Digital Sales Exam

Google Display Advertising Advanced Exam

Google

Google Mobile Advertising Exam

Google Search Advertising Advanced Exam

Google

Google Shopping Advertising Exam

Google

Google Video Advertising Exam

Google

Recommendations

5/52 ratings
Anton Hoelstad

Courses

Languages

Projects

Publications

Honor & Award

Ravnevej 6, 2970 Hørsholm CVR: 39014750