WORK EXPERIENCE

MAY

2017 – Present

Digital Marketing Consultant

Anton Hoelstad ApS

Copenhagen Area, Capital Region, Denmark

I enable companies to improve their online visibility in Search Engines and on Social Media, drivemore relevant traffic and get more customers through paid digital marketing channels on Google,Facebook & Bing. 

My primary products are: 

  • Advertising in Googles Search results with Google AdWords
  • Product Advertising in Googles Search results with Google Shopping
  • Google Display advertising with banner ads to new potential customers, as well as to previous visitors and customers with remarketing and dynamic remarketing
  • Advertising in Bings Search results with Bing Ads
  • inding new potential customers on Facebook with Facebook advertising, targeting interests, demographics, retargeting, lookalike audiences as well as dynamic product retargeting
  • Data Analytics in Google Analytics
  • Setting up automated reports using Google Sheets with SuperMetrics

OCTOBER – APRIL

2016 – 2017

Online marketing

Philipson Wine

Copenhagen Area, Denmark

Worked with all sorts of digital marketing activities, delivering a more economical & ROI-focused approach and providing transparency looking at the different channels including:

  • Paid Search with Google AdWords & Bing Ads
  • Organic traffic with SEO
  • Social Media Marketing, focusing on organic social growth on Facebook, LinkedIn etc.
  • Paid Social Media trying to acquire new followers and customers through different social medias
  • Partnerships & Affiliate marketing
  • Website design improvements, focusing on increasing conversion rates and customer satisfaction
  • Improvements of e-mail marketing, improving the customer journey and CRM (customer relationship management)
  • Improved ROAS from non-branded Paid Search Traffic with 40%+
  • Improved revenue from non-branded Paid Search Traffic with 110%+
  • Improved amount of sales from non-branded Paid Search Traffic with 80%+

MARCH – SEPTEMBER

2015 – 2016

MANAGING & FOUNDING PARTNER

Upjective Digital

Copenhagen Area, Capital Region, Denmark

I started a digital marketing agency with great succes, expanding to a team of 9 within the first year, managing a monthly ad spend of 3+ million DKK. We enabled companies to grow online i several European countries, especially through delivering relevant traffic from search engines such as Google and Bing. I decided later to sell my shares due to personal life choices after deciding that the life as the owner of an agency wasn’t for me.

Our core products was:

  • Paid Search Advertising
  • SEO & Content Marketing
  • Styring af Shopping feeds
  • Shopping Feed Management
  • Behavioural Retargeting
  • Analytics & Reporting
  • Digital Marketing Strategy 

MARCH

2018 – Present

Instructor, Google AdWords

GoLearn.dk

Created the online video course “AdWords for Beginners: A step-by-step guide on how to build youfirst campaign”.

MARCH – FEBRUARY

2012 – 2015

Online Marketing Consultant

Self-employed

Helping companies improving their digital marketing strategies, implementing and optimizing online marketing initiatives, including:

  • PPC (Pay per Click Management) with Google AdWords & Bing Ads
  • SEO (Search Engine Optimization) including link building, content creation and technical audits
  • Website design improvements in terms of UX (User Experience) & CRO (Conversion Rate Optimization)

MARCH – FEBRUARY

2012 – 2015

International SEM Manager

Autobutler
  • Responsible for and managing most online marketing activities, especially Search Engine Marketing with Google AdWords and Bing/Yahoo
  • Management of the above mentioned activities across all 4 countries; Denmark, Sweden, United Kingdom and Germany
  • Main contact with agencies and consultants
  • Extensive account structure creation with Excel and offline editors
  • Responsible of a high 7 digit budget for online media buying
  • Starting new channels, setup and execution, including Search, Display, Retargeting, GSP, YouTube Trueview etc.
  • Improved CPA with 20%+
  • Improved ROI% with 70%+
  • Improved the amount of conversions each month with 45%+
  • Creating Bid Management strategy to ensure buying the most profitable users in the right geographical areas
  • Reporting strategies and effect of optimizations using backend admin, Google Analytics and Excel
  • Managing following platforms; Google Analytics, Google Webmaster Tools (GWT), Google AdWords, AdWords editor, Bing & Yahoo Ads, Bing Ads editor, GSP (Gmail Sponsored Promotions), YouTube, Facebook, Falcon Social, SEMrush, AdRoll, Perfect Audience, Searchmetrics etc.
  • Analyzing BI (Business Intelligence) with extensive research for the partners and board
  • mployee of the month in August, also know as MVB, Most Valuable Butler
  • Shortlisted for best PPC campaign at UK Search Awards 2014 with co-worker Jackie Hole

9 MONTHS

2 YEARS

Magasin du Nord

Online Marketing Konsulent

March 2012 – May 2014 (2 years &3 months)

  • Responsible for online marketing activities especially Google AdWords 
  • Improved revenue through Google AdWords with 350%+ 
  • Improved the amount of purchases through Google AdWords with 400%+ 
  • Responsible of a 6 digit online marketing budget
  • Setup and execution of Online Marketing strategies such as Search, Display and Remarketing.
  • Reporting, optimization and planning using Google Analytics, Google Webmaster Tools and Excel
  • Managing following platforms; Google AdWords, AdWords Editor, Google Analytics and Google Webmaster Tools

Online Shop Coordinator

September 2011 – February 2012 (6 months)

  • Managing online marketing with Google AdWords 
  • Responsible for the SEO and traffic growth through organic search traffic 
  •  Improved organic search traffic with 125%+
  • Reporting, optimization and planning using Google Analytics, Google Webmaster Tools and Excel

MAY – FEBRUARY

2013 – 2014

Online Marketing Manager

Bownty

Copenhagen

  • Management of all types of online marketing, mostly focusing on SEM trough Google AdWords and the Yahoo Bing Network
  • Management of online marketing across 3 countries (Denmark, United Kingdom and Germany)
  • Responsible of a low mid 7 digit online marketing budget
  • Improved the cost of conversions with 35%+
  • Improved the amount of conversions per month with 350%+
  • Setup and execution of Online Marketing strategies such as Search, Display, Remarketing, Video, Social etc.
  • Responsible of the SEO and traffic growth through organic search traffic
  • Implementing an important strategic SEO decision of using ccTLD instead of subdomains
  • Improved organic search traffic with 200%+
  • Reporting, optimization and planning using Google Analytics, Google Webmaster Tools and Excel
  • Managing following platforms; Google AdWords, AdWords Editor, Google Analytics, Bing Ads, Moz, Gmail Sponsored Promotions (GSP), Google Webmaster Tools, Bing, Yahoo, YouTube, Facebook etc.
  • Participated in training at Momondo regarding all types of advertising through Google AdWords etc.

APRIL – OCTOBER

2010 – 2013

Founder, Owner

Online-Lagersalg I/S

Denmark

Start-up and operation of own webshop, with focus on acquiring experience in areas such as onlinemarketing, sales, purchasing, accounting etc. Import from Asia and resale mainly to Danishcustomers. In October 2013 I decided to sell the shop because I received an attractive offer in orderto focus on other projects/activities.

MARCH – AUGUST

2011

DIGITAL PLANNER

Guava|NetBooster Denmark

Denmark

  • Responsible for several clients and their online marketing activities through Google AdWords
  • Starting with 5 clients and ending up with 23, including both large and smaller companies
  • Achieved the following Google Exams: Google Advertising Fundamentals, Google Display Advertising Advanced and Google Search Advertising Advanced
  • Trained by the company’s best in SEO, both Off-Page and On-Page

JANUARY – FEBRUARY

2003 – 2011

Office Administrator

ActivCare A/S

Copenhagen

Office administration and IT tasks.

Copenhagen Area, Capital Region, Denmark